Drive by Daniel Pink: Pt 2


“It’s Mark Whitmore here with Lodestone True North…

I want to talk to you about something I discovered in this book by Daniel Pink called Drive. Over history, there have been 3 eras of motivation, or 3 ages, if you will.

  1. Motivation 1.0
  2. Motivation 2.0
  3. Motivation 3.0

Motivation 1.0

This is where we’re just motivated to survive. It’s to reproduce, it’s to eat, to stay alive and to stay warm. It’s very much just an animal type of motivation.

Motivation 2.0

This is carrots and sticks. It’s the extrinsic forces around “Hey, work time for money.” It’s a transactional, a very transactional relationship.

Motivation 3.0

This is an intrinsic motivation. There are things that drive us internally – things like mastery, meaning, and autonomy. Daniel Pink does a really good job of spelling out how we have shifted into this age of motivation. He brings in a lot of history, studies, a lot of smart, good data to show, prove and argue to the reader that we are living in the age Motivation 3.0.

Now one of the key takeaways is that if we continue in Motivation 2.0 (if we keep trying to stimulate and motivate with carrots or sticks) – where we are saying. “Hey, you blew it. I’m going to discipline you” or “Hey, I want to try to get you to move faster, to paddle faster, harder…for more money.”,  – what we do is accidently undermine the thing that truly gets most people to go.

If you’re struggling with that in your business…if you’re struggling with how to keep your folks engaged, you’re kind of all over the map on how to get them going, getting them rolling in the same direction and motivated and bought in, I would really encourage you to read this book, Drive by Daniel Pink. It’s been great for me and it’s been great for some of my clients.

That’s another take away from Daniel Pink, Drive.

Mark Whitmore, Lodestone True North


Mark Whitmore is the leader and founder of Lodestone, a dynamic firm of experienced, business consultants who help entrepreneurs and managers get what they want from their business.

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