My Business Is Different


“I want to talk to you about the question or statement, “Hey Mark, my business is different”, or “My organization is different, we’re really unique.” I want to address that in this blog.

My name is Mark Whitmore, head coach of Lodestone True North, backing the bus off business owners, and putting them back in the driver’s seat.

Is your business truly different? Even if you have a non-profit, is it truly different? When you have a bunch of people that you’re banding together and you’re saying “Hey, this is who we are, this is why we exist, this is what we do,” and then you say “There’s this place we’re going. There’s this destination. There’s this pathway, there’s this how…”, then you’re truly not unique.

That is what an organization is: it’s a band of people that have a common reason to exist, they have a place they’re going, and they have a product, service or endeavor that they’re engaged in. There’s somewhere they’re going, there’s a way they’re trying to get there and you have to get everyone banded together and do it.

What an operating system does for a business or an organization, non-profit, for-profit, what it does is gets everyone singing from the same hymn note, so to speak. Everybody is rowing in the same direction. Often what we find with organizations even though they have all these unique symptoms or unique issues, there are roots to those symptoms that are always the same. There are a handful of roots, about 10 to 20, of the hundreds and hundreds of issues that organizations face.

Just like if you’re talking about getting healthy physically, there are a handful of basic roots that produce physical health. We have many symptoms around that, but the roots are all about the same.

Your business is not very different.

If you have a bunch of people and you’re banding them together and say this is where we are going and this is how we are going to get there, then it’s not very different.

Hopefully that has helped.

Mark Whitmore, Lodestone Truth North.”

Mark Whitmore is the leader and founder of Lodestone, a dynamic firm of experienced, business consultants who help entrepreneurs and managers get what they want from their business.

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