What Is the Role of a Business Coach at Lodestone True North?


“You may be wondering what Lodestone’s role is in your business.

I am Mark Whitmore Head Coach Lodestone True North, and my role in your business has four parts:


The first is the coach.

Coach just means calling out the best in folks. Coaches come alongside high performers and get high performers to perform even better. That’s really one of my primary roles – to get you and your business to be the best version of itself and call out your best work.


My second role is a Facilitator. That just means I’m somebody who is running a meeting, I’m facilitating a meeting, and in doing that, I’m looking for the answer in the room.

It’s really not my job to bring answers to your problems… it’s to help you come up with the answers yourself and facilitate finding that answer in the room.


Third is my role as Teacher.

That is to expose you to new ideas, expose you to new concepts and to be a curator of other people’s ideas and present them to you and so you can pick and choose from good concepts that have fixed other people’s businesses.

Tool Builder

My last role is Tool Builder. I am handing tools to my clients and I liken this to handing tools to Michelangelo. You know, we think about the work that Michelangelo did, and none of us think about the scaffolding or his paint brushes or chisels are hammers…any of those sorts of tools… we just think about the work that the artist produced.

My job as a business coach is to hand you tools and get you to produce your business art. My job is not to make your art for you, it’s really the help you do your best work and hand you the tools – that are really going to fit your hands well, and shape them and adjust them – so that you can do your best work.

And that’s Lodestone’s role in your business!”

Mark Whitmore is the leader and founder of Lodestone, a dynamic firm of experienced, business consultants who help entrepreneurs and managers get what they want from their business.

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