Mark Whitmore

Founder, Lodestone True North

“I am like a record producer. I am here not to create the art, but to coax the art out of the client. I want them to discover their voice and use it. Not my voice.”
-Mark Whitmore, Lodestone founder


An entrepreneur since he was 20 years old, Mark spent decades as a commercial and residential property owner and manager.

Mark discovered that property management isn’t just about buildings. It’s about the people who live and work in them. He began to understand how they live and work. What they want out of their lives.

Mark went from being a personal mentor to transitioning into a more professional role to include business and organizational advice. Mark created management and organization tools he calls Principled Products because they help clients discern what’s important – not just for running a business – but for living a full, rewarding, principled life.

Our Name

That explains the name – Lodestone True North. In the natural world, lodestone is a naturally magnetized mineral that seafarers throughout history used to find their way on journeys. In today’s business world, Lodestone is a dynamic firm of experienced leaders led by Mark Whitmore who help entrepreneurs and managers get what they want from their business.

Mark lives on a homestead that has been his family’s farm for six generations – maintaining the best traditions while adapting to change and embracing the future.

Certified EOS Implementer®
2017 – 2020
Certified Pinnacle Guide