Our Team


Meet the team who combine their own entrepreneurial experience with proven Lodestone tools and methods to enable you to rediscover your passion, lock your future into focus and reclaim your destiny. 

Mark Whitmore

Founder, and Head coach.
Certified practitioner of multiple operating platforms.

Mark Whitmore
Founder, Lodestone True North

“I am like a record producer. I am here not to create the art, but to coax the art out of the client. I want them to discover their voice and use it. Not my voice.”
~Mark Whitmore, Lodestone founder


An entrepreneur since he was 20 years old, Mark spent decades as a commercial and residential property owner and manager.

Mark discovered that property management isn’t just about buildings. It’s about the people who live and work in them. He began to understand how they live and work. What they want out of their lives.

Mark went from being a personal mentor to transitioning into a more professional role to include business and organizational advice. Mark created management and organization tools he calls Principled Products because they help clients discern what’s important – not just for running a business – but for living a full, rewarding, principled life.

Our Name

That explains the name – Lodestone True North. In the natural world, lodestone is a naturally magnetized mineral that seafarers throughout history used to find their way on journeys. In today’s business world, Lodestone True North is a dynamic firm of experienced leaders and coaches led by Mark Whitmore who help entrepreneurs and managers find their way to their ultimate destination, and also solve the hurdles they’re facing at the moment, including people, process, or profit problems.

Mark lives on a homestead that has been his family’s farm for six generations – maintaining the best traditions while adapting to change and embracing the future.

Some Of Our Latest Resources


It will take time, a willingness to change, and a commitment to honestly assess yourself, your team, and your company. At Lodestone, we can assure you, though, the results will be worth the effort.