What exactly is creativity? Fuel in the engine of an artist? Voices in the head of a musician?

It’s easier than that.

And more accessible and attainable to all of us, not just the ‘creative’ types.

Essentially, it is the ability to see what others do not. When an artist stands before a canvas just before starting to paint, he might say “I see a mountain here, and a stream coming down through the trees, and the sun popping up over the horizon.” And you or I would say “I see canvas.”

In order to see differently, you need to change your vantage point. And change your eyesight. Or more specifically, change your ability to observe.

Observation is the first key to creativity.

The artist I mentioned above observed a scene that motivated him, and he managed to parlay that motivation into action.  And this is true in business, family, organizations, etc. Being observant brings you into contact with truths, realities, and facts that are apparently unseen by others. What you observe can then be translated into a project, or a course correction, or an intervention, or a new product.

But first you have to see it.

Give yourself permission to look outside whatever box you and your compadres are in, and I guarantee you will see something they don’t. What you do with that vision is another story.

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Mark Whitmore

Mark Whitmore

Mark Whitmore is the Head Coach and founder of Lodestone True North, a dynamic firm of experienced business coaches who help entrepreneurs and managers get to their Land of Awesome.

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