Podcast Episode 045 – Pump the Brakes!


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Pump The Brakes Worksheet

Pump The Brakes Worksheet


In this episode Mark and Shane talk about a new tool Mark developed called “Pump the Brakes” – a hack to balance out making decisions with your gut and also with thinking.

0:00 Intro
4:20 A lot of visionaries are driven by ideas and they often have a sensory operating system.
How to approach this exercise

  • Pressure test the idea
  • Balance emotion with reality
  • Forced objectivity
  • Turn over big rocks and see what’s underneath
  • Help prevent ugly girlfriend syndrome
  • Hopium antidote
  • Take a personal retreat and journal all the answers
  • Helps to get your thoughts in order
  • Take a significant chunk of time to do this exercise, maybe half a day out of the office
  • Landing spot for this work could be in your journal

12:21 Step 1 – Park a date in your calendar then go do it
Step 2 – Take a sheet of paper or your journal and park your idea right in the center. Try to write it out in 10 words or less.
14:09 Reference to the Incompleteness Theorems by Kurt Gödel https://plato.stanford.edu/entries/goedel-incompleteness/ 
14:56 Questions to start to answer (not in any order):

  • What are the essential operating principles? (Rabid to written)
  • Can you paint a picture of failure?
  • Can you paint a picture of success?
  • What are your guiding principles? Reference to Ray Dalio’s book Principles
  • What are you trying solve?
  • What are some other options?
  • What is the harm in not doing it?
  • What is at stake?
  • What are the essential elements?
  • (Ref to the Far Side cartoon What the?)
  • What are some of the missing resources?
  • What will have to change to do this?
  • List your trusted advisors and their opinions about this idea
    • Legal
    • Financial
    • Asset management
    • Coach
  • Describe the pressing need to do this

36:36 Book reference – American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman
41:19 Movie reference Tall Tale https://www.imdb.com/title/tt0111359/

* Credits* Music – What was I thinking by Dierks Bentley

Website: https://www.lodestonetruenorth.com
Website: https://www.bigeasydesk.com (The best co-working space in Northeast Ohio!)
LinkedIn Book Club Group: https://www.linkedin.com/groups/14158790/
LinkedIn Mark: https://www.linkedin.com/in/mark-whitmore-lodestone/
LinkedIn Lodestone: https://www.linkedin.com/company/lodestone-true-north
Lodestone Online Courses: https://lodestone.thinkific.com

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Mark Whitmore

Mark Whitmore

Mark Whitmore is the Head Coach and founder of Lodestone True North, a dynamic firm of experienced business coaches who help entrepreneurs and managers get to their Land of Awesome.

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