Frequently Asked Questions

Learn what other business owners like you ask before engaging with Lodestone.

Who Benefits From the Lodestone True North Professional Business Trainings?
Any business owner or manager who feels like they are no longer in control of the organization they started. If you feel like your business is running YOU – and not the other way around – then Lodestone can help.
How Can the Lodestone Professional Business Training Help?
Mark Lodestone and his team of consultants help businesses using a blend of Lodestone’s proprietary tools. It’s a complete set of simple concepts and practical tools that have helped thousands of entrepreneurs get what they want from their businesses. Lodestone is a team of business consultants who bring real-world experience and tried and true principles to their services – that’s the Lodestone difference.
What Does a Lodestone Business Consultant Do?
They facilitate your offsite meetings – first monthly, then quarterly – keep you on point, guide the conversation so you can have actionable plans right away – and see positive changes at once.

They understand your business – from financials, staffing, history and other key details. This knowledge is valuable – especially coming from someone outside of your organization.

Lodestone implementers are also available to talk in between sessions.

Where do Trainings Take Place?
Lodestone’s offices at The Warehouse in Cuyahoga Falls offers a comfortable creative space where clients can do their best thinking and working. By design, we created a compelling space with no fluorescent lighting, no drop ceiling, just room to breathe deeply and think freely, however, we will travel to clients when necessary.
What makes Lodestone different?
Training at Lodestone takes place in our dedicated space. The training offers very good methods for how to improve – but Lodestone also guides you to dig deep into WHY you want to improve and what’s important to your business and personal life. We believe your business is made up of culture, relationships and the financial bottom line. Lodestone addresses all three.
How Much Does a Lodestone Business Training Cost?
The exact cost is determined by the range of services you seek. Overall, the implementation of these methods which can completely change a company’s direction comes at the same cost of a modestly-compensated, entry-level employee. It is money well spent.
How did Lodestone Get Its Name?
Our name is Lodestone LLC and our tagline is True North Pathfinding for Captain & Crew. The question we ask is, “Where are you going? What direction are you headed?” The Lodestone is a magnetic rock used throughout history by sailors and travelers as a compass to stay on course.

Entrepreneurs who need our services feel like they are NOT going where they want…that they are going in circles. We are their lodestone.

What are Lodestone’s proprietary tools?
Our own tools, developed by founder Mark Whitmore, is the biggest Lodestone difference. He calls these tools “principled products” because they help people discern what’s important, to discover why – and lead to a more rounded, fully lived LIFE, not just a smoother running business.

With names like Freddy & Ferrari, Bugs & Birds, the Decisions Matrix and the Clarity Maze – Mark’s original tools help entrepreneurs discover the solution, build trust and get traction faster as they regain control of their business – and their dreams.